Attention Killers and Attention Triggers - Dr Jillian Ney
''We need to think about what is familiar within that culture and what is familiar within that audience to grab their attention."
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She helps to grow brands in the digital age by finding out how their customers make decisions and uses nudge theory to help brands to improve their customer experience branding.
PR in a Connected World - Pauline McLaughlin
"No longer can the PR professional rely on a well written press release and an interesting photograph, brands are become more creative with the content they are putting out."
Pauline McLaughlin is one of Scotland’s most senior PR and social media practitioners, leading the PR and social media division of ideas agency Equator. She is responsible for developing PR and social media strategies for major brands including Clydesdale Bank and Barrhead Travel.
How can small businesses compete with big ones online - Rand Fishkin
"Hopefully with these strategies you’ll be able to compete with the big guys in search, social and content and all over the web."
Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz. Rand's an unsaveable addict of all things content, search, & social on the web. We are pleased to have him record a special edition of his famous Whiteboard Friday Webinars for #hdextra17
Code, Not Magic - Craig Steele
"We need to challenge what people think of technology, we need to show that computer coding is not just for techies but for everyone."
Craig Steele is a digital making expert, creative technologist, and is interested in showing how coding can be a fun hobby and creative tool. Craig is a Raspberry Pi Certified Educator and leads CoderDojo Scotland. In 2016, Craig was nominated as a BBC Make it Digital "One to Watch".
Pay to Play or Fade Away - Mike McGrail
"The fact of the matter is the free ride in social media is now well and truly over."
Mike McGrail is a Digital Marketing Consultant and started his own agency Velocity Digital in 2012. He started working in a small digital marketing agency, managing Google Adwords campaigns and running SEO strategies for a diverse range of clients.
Taking your Online Business from Local to Global - Fergus Weir
"If you really want to grow in a market, you’ve got to keep focus. So start small, think big. "
Fergus Weir is Managing Director of teclan, a local digital marketing agency supporting successful retailers across the UK and the rest of the world from their Inverness base. teclan enable ecommerce, paid online advertising, email marketing, social media marketing and are Google Accredited, and Bing Accredited, Partners.
The Video ®eveloution - David Pugh-Jones
"Is there an art and science to video? - I would say yes"
David Pugh-Jones is Brand Strategy Director at The Smalls, a community of over 16,000 filmmakers from around the world. David plays the role of defining and delivering the international creative and strategic vision for the company, He was previous the EMEA Director for Brand Strategy at BuzzFeed.